1️⃣ QUICK WAITLIST‑BUILDING TIPS
(Use these before you open the actual registration/pay‑wall. They’ll help you capture qualified leads, keep excitement high, and turn “maybe‑somethings” into paying members.)
| Goal | Action | Why it Works |
|---|
| Capture real interest | Require one “why” answer (e.g., “What’s the biggest stress you face as a second‑mom?”). | People who type a thoughtful answer are far more likely to convert later. |
| Create scarcity | Show a live counter (“Only 12 spots left in the early‑bird cohort”). | Visual scarcity triggers FOMO and pushes people to act now. |
| Reward early sign‑ups | Promise an exclusive bonus (extra devotional, early‑bird discount, or a private Q&A). | Gives a tangible reason to join the list right away. |
| Stay top‑of‑mind | Send a mini‑drip (2‑3 short emails) before the launch: 1) “Welcome + free tip”, 2) “Behind‑the‑scenes sneak peek”, 3) “Countdown + bonus reminder”. | Consistent contact builds trust and keeps the list warm. |
| Leverage social proof | Add a testimonial from a beta‑tester or a short quote (“Dawn’s coaching helped my family find peace in 2 weeks”). | Proof that the program delivers results reduces skepticism. |
| Make sharing easy | Include a “Tell a friend” button that pre‑writes a short message (“I just joined the waitlist for The Second Mom Collective – you should too!”). | Word‑of‑mouth brings in like‑minded moms without extra ad spend. |
| Collect phone (optional) | Ask for a mobile number with a checkbox: “Text me a reminder when registration opens”. | SMS has a 98 % open rate – perfect for last‑minute launch alerts. |
| Clear next steps | End the page with a single CTA (“Reserve My Spot”) and a brief line: “You’ll hear from me within 24 h with a free resource.” | Removes friction and sets expectation. |
2️⃣ WAITLIST OPT‑IN PAGE COPY
(Paste this straight into a landing‑page builder (ConvertKit, MailerLite, Carrd, etc.). Swap the bracketed placeholders with your own URLs, images, and branding.)
Header (Hero Section)
Headline
“Become a Founding Member of The Second Mom Collective”
Sub‑headline
“A 6‑week, faith‑centered coaching experience that fits into a busy mom’s schedule—no Zoom calls, just real‑world peace. Join the waitlist now and lock in an exclusive early‑bird bonus.”
Hero Image
A warm photo of you (Dawn) with your blended family, or a cozy home scene with a cup of tea and a notebook.
Primary CTA Button
[Reserve My Spot ➜] (anchor to the form below)
Section 1 – Why This Waitlist?
Bold Statement
Only 20 Founding Spots – First‑Come, First‑Served
Bullet Benefits (3‑4 lines each)
- Early‑Bird Discount – $199 (regular $249) – guaranteed for waitlist members.
- Exclusive Bonus Pack – “Faith‑Fueling Routine Pack” + a private 30‑minute Q&A call (only for the first 20).
- First‑Look Access – Receive the first lesson and worksheet 24 hrs after we open registration.
- Community Sneak Peek – Invitation to a private pre‑launch Facebook/Discord chat.
Mini‑Social Proof
“Dawn’s coaching helped my family find calm in just two weeks. I can’t wait for the full program!” – Sarah M., beta‑tester
Section 2 – Quick Qualifier (Form)
“Tell me a little about you so I can tailor the experience.”
| Field | Placeholder / Prompt |
|---|
| Full Name | e.g., Jane Doe |
| Email Address | you@domain.com |
| Phone (optional) | +1 555‑123‑4567 |
| Your Biggest Stress Point as a Second Mom | Short answer (max 150 characters) |
| Would you like a text reminder when registration opens? | ☐ Yes, please! |
| Checkbox – Agree to receive emails | ☐ I agree to receive program updates and occasional resources. |
Submit Button
[Yes, I Want My Early‑Bird Spot!]
Below the button add a tiny note:
We respect your privacy. Your info is never shared or sold.
Section 3 – What Happens Next?
- Instant Confirmation – You’ll receive a welcome email with a free “Stress‑Trigger Mini‑Guide.”
- Behind‑the‑Scenes Updates – Expect a short email every 2‑3 days with sneak peeks, a quick tip, and a reminder of the launch date.
- Launch Day Alert – When registration opens, you’ll be the first to get the link and the early‑bird price.
(Add a small countdown graphic if you have a launch date set.)
Section 4 – FAQ (Collapsible or simple list)
Q: Do I have to pay now?
A: No. Joining the waitlist is free. You’ll only be charged when the registration opens and you decide to claim your spot.
Q: What if I can’t afford the full price?
A: Reply to the welcome email and we can discuss a payment plan—our goal is to make this accessible.
Q: Will I be locked into a subscription?
A: The 6‑week cohort is a one‑time payment. After that you may optionally join the “Member‑Plus” community (monthly) – completely optional.
Q: How many spots are available?
A: Only 20 founding spots at the early‑bird price. Once they’re gone, the price returns to $249.
Section 5 – Final Call‑to‑Action (Footer)
Re‑emphasize scarcity
“Don’t miss the chance to be a founding member. The early‑bird bonus disappears once registration opens.”
CTA Button (same as hero)
[Reserve My Spot ➜]l
Footer
© 2025 The Second Mom Collective • Privacy Policy • Contact: {{YourEmail}}
3️⃣ IMPLEMENTATION QUICK‑START CHECKLIST
| ✅ | Task |
|---|
| 1 | Create the landing page using the copy above (replace placeholders). |
| 2 | Connect the form to your email marketing tool (ConvertKit, MailerLite, etc.) and enable double‑opt‑in for compliance. |
| 3 | Set up an automation: “Welcome → Mini‑Guide → 2‑day drip → 4‑day drip → Launch alert.” |
| 4 | Add a live counter (e.g., ConvertKit’s “Number of Subscribers” widget) to show remaining early‑bird spots. |
| 5 | Design a simple thank‑you page that confirms the opt‑in and teases the first free resource. |
| 6 | Schedule social‑media posts (stories, reels, FB posts) that link to the waitlist page and use a consistent hashtag (e.g., #SecondMomWaitlist). |
| 7 | Prepare the early‑bird bonus pack (PDFs, video intro) so it’s ready to attach to the welcome email. |
| 8 | Test the entire flow (sign‑up → email → link → bonus) on a personal email before launching. |
| 9 | Set a launch date (e.g., 2 weeks from now) and add a countdown timer to the page. |
| 10 | Monitor sign‑up numbers daily; if you hit the 20‑spot limit early, switch the page to “Closed – Thank you! We’ll announce the next cohort soon.” |
🎉 Ready to go?
Copy the page text, plug in your branding, and hit “Publish.”
Start driving traffic (organic posts, a short FB Live teaser, or a modest ad boost) and watch the waitlist fill.
When the list is hot, you’ll have a warm, eager audience ready to click “Pay Now” the moment registration opens.
May this season bring many moms into the collective and open doors for God’s peace in their homes! 🙏✨
